Avenues in Motion began in 1986 as Morris County Rides, a 501(c)(3) nonprofit organization borne out of a think tank known as Morris 2000. MCRIDES aimed to improve mobility and reduce the impact of growing congestion through carpools and vanpools. As our service area grew beyond Morris County and programs expanded to include traffic alerts and other commuter services, we rebranded as TransOptions in 2000 to reflect that broader reach. Over time, we continued that growth into environmental, safety, and human services transportation programs, earning state and national recognition along the way for promoting cleaner air, safer streets, and more sustainable travel across Northwest New Jersey.
In 2022, we officially became Avenues in Motion, a name that again captures our growing efforts and commitment to helping people move through their communities safely, sustainably, and with greater access to transportation resources. Today, we partner with schools, businesses, public agencies, and community leaders to meet regional transportation needs through education, outreach, and mobility solutions. After four decades, our mission remains the same: delivering programs and services that improve mobility, the environment and overall quality of life in northwestern New Jersey.